Communication is undeniably one of the most important aspects of management in an organisation. Not only does communication help to keep employees informed, but it also creates a culture of open dialogue and empowers them to take ownership of the flow of information. Effective communication is imperative to the success and retention of employees, and the overall efficiency of an organisation.
Over the last decade, the way in which we communicate with employees has drastically changed. Communication methods are no longer limited to verbal or written interaction. They now exist in a world of automation, whether it be newsfeeds, intranets, emails or SMS, and require the integration of technology to help facilitate a multi-directional flow of information.
In a diverse environment, like that of a casualised workforce, implementing effective communication is even more critical. Mobile devices, in particular, SMS, have helped in aiding the transmission of information across varied staffing populations. With Australians checking their devices an average of 30 times per day, SMS proves to be the most direct and streamlined method of reaching employees in real-time.
ShiftMatch’s sophisticated shift allocation solution uses SMS as a key communication medium to automate the process of matching vacant shifts to qualified and available staff. Previously, managers would spend hours making phone calls to fill the shift, which was inefficient, costly, lacking transparency and an opportunity for misinformation. While phone calls still hold importance in certain situations, SMS automation has provided relief in streamlining the communication process with casual staff.
Improved and efficient communication flow also creates a stronger sense of community among the casual workforce and assists in retaining qualified casual workers.
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